Unfortunately, there isn’t one most plausible theory among all the existent ones. Regarding the name of the company, there are many speculations. The new monochromatic logo matched the image of the newest products on the market better than anything else. The rainbow colors of the apple were going to go out of fashion and just wouldn’t cut it anymore.Įspecially when the decided to put the logo on the back of all their products, for everyone to see. Steve Jobs decided to change the rainbow apple into a monochromatic apple. In 1998, things started to change again, which means that the Apple logo went through a change as well. Here is Apple II in all of her spectacular glory. The representatives of the company wanted to make this fact known by all, thus was born the rainbow apple.Īlso, the colors were also an attempt to make the logo more accessible and to attract the young generation. Once the personal computer Apple II was launched, it was the first computer ever that could display colors on the screen.Ī huge win for Apple and for all of humanity.Ĭrazy to think that it wasn’t even that long ago that we didn’t have computers that displayed colors! Rob Janoff explains why Jobs opted for the rainbow in one of his interviews. This Apple logo represented the company between 19. So soon after they retired good old Isaac Newton and the weird first logo, the first iconic version of the bitten apple was presented as a rainbow-striped apple. It is, of course, a strong reference for a tech company. Instead of spelling it B-I-T-E, you can spell it B-Y-T-E, as in the measurement for digital storage.
You can also look at the bite as a clever play on words.
This apple was created by Rob Janoff in the ’70s.Īccording to Rob, the reason Steve Jobs wanted the apple to have a bite mark in it, was so that no one would mistake the apple for a tomato. The iconic Apple logo, the bitten apple that we all know and love, can now be found on all the company’s products. The quotation by Wordsworth that was also inscribed into the logo said: “Newton… a mind forever voyaging through strange seas of thought.” The Apple Logo: How did it become an iconic image of the company? The final logo, designed by Ronald Wayne and Steve Jobs, illustrated Sir Isaac Newton under an apple tree, and for the background, it had a poem written on the side of the drawing. The first logo of Apple only survived for one year before Steve Jobs asked the talented artist Rob Janoff to create something more modern and representative for Apple.